Senior Paid Media Strategist

I help companies turn
advertising into predictable
revenue.

I'm Dwayne, a Senior Paid Media Strategist with 10+ years driving measurable growth for agencies, startups, SaaS, ecommerce, healthcare and enterprise. Recent work: $649K in tracked revenue from $30K of spend at 21.2x ROAS.

Google Ads · Meta · TikTok · Microsoft · LinkedIn · YouTube · Programmatic

Currently
Open to Remote·Full-Time·Available·Las Vegas, Nevada 
Google AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdsYouTubePerformance MaxShoppingGoogle AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdsYouTubePerformance MaxShopping

Revenue

21.2x
Blended ROAS
$649K
Tracked revenue
10x+
Peak ROAS delivered
4.45x
Cold-start ROAS

Scale

$20M+
Ad spend managed
$2.15M
Account rebuild
40K+
Conversions
250+
Client accounts

Efficiency

67%
CPL reduction
37%
Conversion lift
10.69x
Account turnaround
10+ yrs
In the seat

01 — About

Media buying, meet business strategy.

I'm a Senior Paid Media Strategist seeking a full-time opportunity where I can build, scale and optimize revenue-generating acquisition programs — agency, in-house, startup or enterprise. Drop me into the account on day one and trust me with the media budget by the end of the week.

Companies usually bring me in when paid media has plateaued, attribution is broken, or they need to scale profitably without wasting budget. Across seven senior roles I've scaled accounts to 10x+ ROAS by restructuring what was already there, rebuilt tracking and creative testing systems that had quietly broken, and designed full-funnel setups that tie spend back to actual revenue — not vanity metrics.

I've led strategy for 250+ client accounts, reported performance directly to C-suite executives, and partnered cross-functionally with creative, analytics and lifecycle teams. That's not just campaign management — it's strategic leadership shipping compounding performance week after week.

02 — Expertise

Beyond campaign management.

The disciplines I lean on to turn paid media from a line item into a growth engine.

01

Growth Strategy

Companies bring me in when paid media has plateaued, attribution is broken, or they need to scale profitably without wasting budget.

02

Revenue Focused

Every decision tied back to actual revenue, profit and business outcomes — not impressions, clicks or platform-reported vanity.

03

Budget & Forecasting

Planning spend against pipeline and LTV, not last-click vanity numbers.

04

Media Planning

Cross-channel plans that treat search, social and retargeting as one funnel instead of channels fighting each other.

05

Executive Reporting

Reporting and narrative built for C-suite and cross-functional stakeholders, not just platform screenshots.

06

Tracking & Attribution

GA4, server-side events and platform pixels rebuilt so the data you optimize on is real.

07

Creative Testing

Simple, honest A/B testing on a cadence the team can actually keep up with.

08

Lifecycle & Automation

Handoffs into email, SMS and CRM so paid isn't the only thing carrying the number.

09

AI-Assisted Workflows

Prompt engineering for copy variants, AI analysis of search term reports, AI-assisted creative iteration and landing-page optimization. Great marketers leverage AI — I already do.

05 — Recommendations

What people actually say.

Full letters of recommendation: Former Director of Paid Marketing Former Executive Assistant of a high ranking government official

Letter of Recommendation

I would like to recommend Dwayne, to be deserving of an upper level marketing role in your organization. Operating in a senior role, managing a branch of our company, Dwayne proved himself to be a highly valuable asset to our organization.

Dwayne performed at a superb level in his senior position & was more than an exceptional individual to work alongside of.

A few of his top qualities, tremendous IQ in all things marketing; proving himself to educate top level C-Suite members, an ability to predict market trends along with the outcome of marketing efforts, highly organized, and can work productively independently; no need to "manage" Dwayne he takes pride in all things he signs his name on. Dwayne is able to take a meeting, understand extreme complexities & deliver phenomenal results.

Dwayne was responsible for a new branch we decided to build. During his tenure with our company, he managed over 250 of our clients. Under Dwayne's management, these clients received top quality marketing services that can only be provided by Dwayne.

He developed marketing campaigns & strategies that led to producing results beyond industry standard.

Dwayne had an excellent rapport with multiple constituents, including clients, employers, and professional organizations.

His ability to produce effectively with all these people made him an asset to us.

He would add value to any company, & I recommend him for any endeavor he chooses to pursue. Contact me if you have any other questions.

"Dwayne performed at a superb level in his senior position and was more than an exceptional individual to work alongside. He managed over 250 of our clients and delivered results beyond industry standard."

Josh Findley

Former Director of Paid Marketing

Letter of Recommendation

I am delighted to write this character reference letter for Dwayne Washington. I have known Dwayne for approximately one year and have been decidedly impressed with his personal, professional and personal growth over this time. I was introduced to Dwayne in his senior year of high school and was immediately impressed with his kind spirit and astounding respect for others. Since then, he has regularly volunteered his services for our office to assist with administrative functions, setting up for community meetings and major events, such as the annual State of the City. I have witnessed firsthand his hard work and dedication to his educational and personal goals.

I know Dwayne to be an intelligent, highly motivated man of integrity. He is anxious to learn new things and to share his knowledge. His reliability and desire to give back to the community is equally impressive, as he volunteers his time working in our office.

Personally, Dwayne is delightful to be around. He never hesitates to volunteer to help others and consistently maintains a balanced and pleasant personality. He is very humble about his accomplishments, but nonetheless articulate about his mission. He is a magnificent person with great talent and potential. I know Dwayne to have strong morals and a sound disposition. He is respectful of family and community and devoted to showing empathy and acceptance to everyone, no matter their circumstance, or background.

Dwayne is trustworthy, motivated, and fair. He has a strong moral reputation, encompassing perseverance and ambition. In summary, I trust and respect Mr. Washington and have full confidence he will be successful in all his future endeavors and serve as a real benefit to any organization that employs him. In terms or character, he would be a great asset to your company. Please do not hesitate to call me, if you wish to discuss this letter.

"Dwayne is trustworthy, motivated, and fair. I have full confidence he will be successful in all his future endeavors and serve as a real benefit to any organization that employs him."

Adrienne Hall

Former Executive Assistant · High Ranking Government Official

More voices

Shorter notes from clients & teammates.

"His knowledge of PPC, SEO, email marketing, and social media marketing was a tremendous advantage. He increased our online presence and helped improve our revenue as a company overall."

Jennifer R.

CEO

"Our ROI increased significantly once Dwayne took over our PPC accounts. He built our entire paid marketing foundation."

Brian T.

Head Executive

"This is fantastic work."

Olivia M.

Managing Director

"...jumping in and killing it! Dwayne is very talented and has a great attitude!"

Taylor B.

EXECUTIVE

"Shout out to Dwayne for helping me figure out a tracking issue so I could remedy the problem."

Francis

EXECUTIVE

"Dwayne's exceptional skills and professional experience will make him a powerful asset to any company."

Brian T.

EXECUTIVE

"He helped improve our revenue as a company overall. Truly one of a kind."

Jennifer R.

EXECUTIVE

"...for being flexible with changes and never complaining, just getting stuff done!"

Chayden Y.

EXECUTIVE

"Our ROI increased significantly once Dwayne took over our PPC accounts. Leads were easily converted into clients."

Brian T.

CMO

"@Dwayne Washington for all of his help in campaign deployment and implementations. Couldn't do it without him."

Josh Findley

EXECUTIVE

"@Dwayne Washington for jumping in and handling the ads."

Chayden Y.

EXECUTIVE

"@Pierce Angela @Dwayne Washington @Vinnie — these three helped bring to life our first funnel that'll launch EOB. You are rock stars!"

Chayden Y.

EXECUTIVE

"...for stepping up and putting his genius towards every step of the customer journey, from the first ad exposure to the first smile in the mirror hehehe."

Jacob H.

EXECUTIVE

"...for immersing and learning fast."

Jacob H.

EXECUTIVE

"Thanks to everyone who helped get our test campaign out the door! All helped bring things home today. Much appreciated! This is a huge step for the company."

Chayden Y.

EXECUTIVE

"He would add value to any company. No need to manage Dwayne, he takes pride in everything."

Josh F.

DIRECTOR OF PAID MARKETING

03 — Selected Work

Recent campaigns, real numbers.

Two live accounts from the last 12 months strategy, structure and platform metrics pulled straight from client reporting.

CASE 01Campaign 01

Client A

21.2x blended ROAS $30.6K in ad spend tied to $649K+ in tracked revenue.

Full-season paid social program built to convert cold awareness into paid transactions in a still-developing market. The objective was to run two parallel jobs on one modest budget: build reach with new buyers and turn that reach into purchases without the two objectives competing.

Strategy

  • Put 74.3% of budget into a conversion-optimized Sales campaign aimed at bottom-funnel intent - 586 tracked purchases at $38.87 CPR against ~$208 AOV.
  • Ran two Traffic campaigns at $0.12–$0.18 CPC to feed the Sales audience: 39.8K link clicks, 477K reach.
  • Kept a small engagement layer (2.1% of spend) live between purchase windows to hold brand presence cheaply.
  • Order volume grew every month - 453 → 692 → 780 → 1,192 - with final-period revenue nearly tripling the prior period as the funnel matured.

Results

21.2x
Blended ROAS
$649K+
Tracked revenue
$30.6K
Total spend
2.98M
Impressions
CASE 02Campaign 02

Client B

4.45x ROAS on a from scratch Google Ads launch during peak season.

USA-made, family-owned brand going direct-to-consumer for the first time. The site went live with no account history, no Quality Scores and no conversion baseline, up against entrenched big-box competitors in a narrow seasonal window.

Strategy

  • Led with Google Search to catch high-intent demand instead of burning budget on awareness.
  • Structured campaigns by product line with Exact and Phrase separated for clean Quality Score from day one.
  • Built negative keyword lists from the start to block off-category queries that would have diluted spend.
  • Cross-checked GA4 against the store platform to rebuild attribution while conversion tracking was still being wired in.

Results

4.45x
ROAS
$27,445
Revenue
$6,167
Ad spend
6.66%
CTR (paid)

From the account archive

Every major claim on this site is backed by real platform screenshots.

Verified dashboard proof supporting every major performance claim — additional accounts managed across search, social and multi-channel programs.

SEE REAL DASHBOARD PROOF 

Google Ads · 7-Day

Full Account Turnaround

Took over an underperforming account and turned it into a top performer.

Before ROAS
0.63x
After ROAS
10.69x
93.8%
Cost Reduction
SEE REAL DASHBOARD PROOF 

Google Ads · 7-Day

Consistent Cost Efficiency Across 3 Accounts

Held three separately managed accounts well under a third of the category average cost-per-conversion, in the same window.

333
Combined Conversions
Top 3
Accounts Managed
SEE REAL DASHBOARD PROOF 

Google Ads · 30-Day

Large-Scale Account Management

Managed spend at real scale while holding conversion rate well above account benchmark.

$1.2M+
Conversion Value
5x+
Value / Cost
SEE REAL DASHBOARD PROOF 

Google Ads · Single Account · 4-Month

Multi-Million Dollar Account Management

Full rebuild of one account's structure, tracked across multiple campaigns over a 4-month window post-restructure.

$2M+
Managed Spend
4.6x+
Value / Cost
SEE REAL DASHBOARD PROOF 

Meta Ads

Profit-Based Reporting Discipline

Built reporting around actual back-end profit rather than platform-reported revenue alone.

SEE REAL DASHBOARD PROOF 

TikTok Ads

Top-Tier Efficiency at Large Monthly Spend

Held cost-per-result well below category average at meaningful monthly scale, sustained across three separate periods.

SEE REAL DASHBOARD PROOF 

Google Ads · Smaller Scale

Exceptionally High Return on a Focused Campaign

A smaller, tightly-targeted campaign that outperformed on efficiency rather than volume. 

45–48x
Value / Cost
$47.5K
Conversion Value
SEE REAL DASHBOARD PROOF 

Google Ads · Long-Tenure Account

Track Record Spanning Multiple Years

Performance history on managed accounts extends back nearly a decade. This isn't a recent-only track record.

SEE REAL DASHBOARD PROOF 

Google Ads · Multi-Account Group

Large Multi-Location Account Group

Managed a large group of linked accounts under one umbrella, holding cost-per-conversion well under a fraction of category average across the full portfolio.

$500K+
Managed Spend
10K+
Conversions
SEE REAL DASHBOARD PROOF 

Google Ads · Multiple Accounts

Consistently Top-Tier Ad Quality Scores

Confirmed pattern across at least two separate, unrelated accounts. Ad copy consistently rated at the platform's top quality tier, not a one-off result.

SEE REAL DASHBOARD PROOF 

Multi-Channel Program

250+ Client Accounts Under One Program

Built and personally ran a dedicated paid media program managed at national scale.

10x+
Avg. Return
-67%
Cost Reduction
+37%
Conversion Lift
SEE REAL DASHBOARD PROOF 

Meta Ads · 7-Day

Strategic Account Build

Ground-up build around the account's core commercial needs, sustaining strong returns across consecutive weekly periods.

SEE REAL DASHBOARD PROOF 

Meta Ads · Recurring Account

Sustained Performance Over Time

Same account tracked across many periods over an extended run. Returns held in a consistent, reliable range rather than spiking once and fading.

SEE REAL DASHBOARD PROOF 

Multi-Channel

Full-Funnel Media Plan, Built From Scratch

A complete multi-channel paid media strategy built for a client's direct sales goals across six platforms.

4:1+
Target Return
SEE REAL DASHBOARD PROOF 

Meta / Organic + Paid

Growth Audit & Paid Launch Plan

Audited an account's organic performance and used the findings to design a full paid launch strategy, identifying a significant conversion gap and building the plan to close it.

SEE REAL DASHBOARD PROOF 

Google Ads · SEO + Paid

Organic Growth Roadmap

Built a technical and content roadmap projecting a 10x increase in organic traffic and keyword footprint over 12 months, alongside paid efforts.

SEE REAL DASHBOARD PROOF 

Search · Full Rebuild

Breakeven to Strong Positive Return

Took a campaign from breakeven to a strong positive return while meaningfully cutting acquisition cost.

5x+
ROAS Achieved
-42%
Cost Reduction
SEE REAL DASHBOARD PROOF 

Meta Ads · 6-Week Window

Rapid Conversion Volume Growth

Meaningful lift in conversion volume alongside a real reduction in cost-per-result, in a short window.

+68%
Conversion Volume
-31%
Cost Per Result
SEE REAL DASHBOARD PROOF 

04 — Experience

A decade of performance.

Las Vegas, Nevada, United States

- Present ·

Senior Paid Media Specialist

CONTRACT · REMOTE

Digital Marketing Masters

  • Scaled paid media campaigns across multiple client accounts.
  • Improved ROI through A/B testing, campaign optimization, and budget management.
  • Built high-converting landing pages and marketing automation workflows.
  • Managed Google Ads (Search, Shopping, Performance Max, Display, YouTube), Microsoft Ads, and Meta Ads.
  • Managed multi-channel paid media campaigns for clients across multiple verticals.
  • Increased conversions and reduced acquisition costs through data-driven optimization.
  • Developed growth strategies using CRO, audience testing, and automation.
  • Led projects across Google Ads, Microsoft Ads, Meta, and landing page optimization.

New York, United States

Paid Media Specialist

CONTRACT · REMOTE

24 Hour Views

  • Scaled client accounts through structured campaign audits and performance restructuring.
  • Increased ROI through continuous split testing and budget optimization.
  • Integrated marketing automation workflows to improve customer acquisition and retention.
  • Owned projects under Google Ads (Search, Performance Max, Shopping, Display, YouTube), Microsoft & Meta.

Texas, United States

Senior Paid Media & Growth Marketing Specialist

FULL-TIME · REMOTE

Frontier Marketing

  • Owned paid acquisition performance across search and social channels for multiple client accounts.
  • Managed $500K+ in annual ad budgets.
  • Increased lead conversion rates by 37% within 4 months.
  • Reduced cost-per-lead by 67% through structured A/B testing and landing page optimization.
  • Conducted competitive market analysis to identify scalable audience segments and growth opportunities.

Utah, United States

Senior PPC & Paid Social Manager

FULL-TIME · REMOTE

Dental Implant Machine

  • Led strategic digital initiatives for high-ticket lead generation campaigns.
  • Developed performance-driven strategies to increase qualified customer acquisition.
  • Managed cross-functional teams to align creative, media, and landing page performance.
  • Delivered performance reporting and insights to executive stakeholders.
  • Improved campaign efficiency through audience refinement and budget optimization.

New York, United States

Senior Digital Marketing Strategist

FULL-TIME · REMOTE

Sales & Orders

  • Scaled client accounts through structured campaign audits and performance restructuring.
  • Increased ROI through continuous split testing and budget optimization.
  • Integrated marketing automation workflows to improve customer acquisition and retention.
  • Owned projects under Google Ads (Search, Performance Max, Shopping, Display, YouTube), Microsoft & Meta.

Greater Sacramento

Paid Digital Marketing Specialist

FULL-TIME · ON-SITE

Digital Marketing Labs

  • Executed and scaled integrated digital campaigns across paid media, email, and social channels.
  • Developed hypothesis-driven A/B testing frameworks to improve conversion rates.
  • Built and optimized landing pages aligned with paid acquisition goals.
  • Identified scalable growth opportunities through performance analytics and experimentation.

El Dorado Hills, California, United States

Lead Paid Media & Performance Lead

FULL-TIME · ON-SITE

Mexico Bariatric Center

  • Managed paid search and conversion optimization for competitive campaigns.
  • Restructured Google Ads accounts to reduce CPC and increase qualified traffic.
  • Implemented negative keyword strategies and performance-based campaign architecture.
  • Built conversion-focused landing pages and lead capture funnels.
  • Integrated SEO and paid strategies to improve overall acquisition efficiency.

Greater Sacramento

Website Developer

PART-TIME · ON-SITE

Employment Development Department

  • Supported SharePoint administration and internal web infrastructure operations.
  • Managed content permissions and system organization.
  • Facilitated communication between divisions and IT teams.
  • Supported documentation and internal communications initiatives.

06 — Certifications

Credentialed by the platforms.

Google Ads Search Professional

Google Ads Search Certification

Google Ads Measurement

Google Ads Creative

Google Ads Shopping

Google Ads Video

Google Ads Display

Microsoft Bing Ads

07 — Let's connect

Open to
full-time work.

Seeking a full-time paid media opportunity where I can build, scale and optimize revenue-generating acquisition programs. Available for meetings with serious inquiry this week.

dwaynelee.paidmedia@gmail.com

Based in Las Vegas, Nevada · Open to Remote Worldwide